NATICK, MA, USA January 21, 2013

Cognex Expands Line of Logistics Barcode Readers with New Advanced Dataman 503

Advanced Technology for Challenging Logistics Applications

Cognex Corporation (NASDAQ: CGNX) announced the expansion of its award-winning line of image-based barcode readers for logistics, postal, and retail distribution applications with the introduction of the DataMan® 503. With the highest read rates in the industry, performance feedback, and no moving parts, the advanced DataMan 503 is suited for most challenging barcode reading applications and will change the industry’s perception of what can be accomplished with a barcode reader.

High read rates reduce need for manual handling

“Cognex is leading the rapid technology shift that is occurring in logistics, with distribution centers moving from laser-based scanner and complex line scan technologies to area scan image-based systems. This shift is occurring because customers are realizing the tangible benefits these readers offer,” says Carl Gerst, Business Unit Manager for ID Products. “Cognex barcode readers surpass the limitations of the old technologies and produce read rates that were previously thought to be impossible. Higher read rates reduce manual handling of packages, which means lower costs for our customers.”

Made for challenging logistics applications

The DataMan 503 is a complement to the existing line of DataMan logistics barcode readers and has expanded the number of applications where image-based readers can be used. It is particularly well-suited for applications that have high speeds, wide belt widths, or large variations in package height. Key DataMan 503 applications include:

  • High-speed sortation
  • Multi-sided tunnel scanning
  • Large format presentation scanning

Designed to reduce costs and support process improvement

The DataMan 503 includes all of the DataMan features that have set Cognex barcode readers apart, including:

  • Proprietary Cognex Hotbars™ image-analysis technology, which provides the highest read rates of 1-D barcodes, including those that are damaged, distorted, blurred, scratched, low height or low contrast.
  • The ability to analyze “no reads” by letting the user see what the reader sees, either live on a monitor or through image archiving.
  • Designed with no moving parts that can wear out and require repair.
  • Ease of setup and installation.

DataMan products offer the benefits of image-based readers with the ease-of-use and cost of laser scanners. For more information about Cognex DataMan logistics scanners and the DataMan 503 reader, visit

About Cognex Corporation

Cognex Corporation (“the Company” or “Cognex”) invents and commercializes technologies that address some of the most critical manufacturing and distribution challenges. We are a leading global provider of machine vision products and solutions that improve efficiency and quality in high-growth-potential businesses across attractive industrial end markets. Our solutions blend physical products and software to capture and analyze visual information, allowing for the automation of manufacturing and distribution tasks for customers worldwide. Machine vision products are used to automate the manufacturing or distribution and tracking of discrete items, such as mobile phones, electric vehicle batteries and e-commerce packages, by locating, identifying, inspecting, and measuring them. Machine vision is important for applications in which human vision is inadequate to meet requirements for size, accuracy, or speed, or in instances where substantial cost savings or quality improvements are maintained.

Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe, and Asia. For details, visit Cognex online at


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